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Connect Group has Sold its Books Division to Aurelius Equity Opportunities

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Posted: 8th March 2018 by
Louisa Rochford
Last updated 14th September 2021
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AURELIUS Equity Opportunities SE & Co. KGaA (ISIN DE000A0JK2A8) (“Aurelius” or “the Group”), the listed pan-European mid-market investor, announced the acquisition of Connect Books from FTSE-listed specialist distribution company Connect Group Plc.

Connect Books is a multi-channel wholesaler, distributor and retailer of printed and digital books, with operations in UK, the Netherlands, and France. The business has projected revenues of approximately EUR 250 million for 2017. Connect Group is selling the division as it seeks to focus its strategy on its specialist logistics business. The transaction is subject to the approval of the competition authorities and is expected to close in January 2018.

On completion, Connect Books, will be rebranded back to Bertram Group.

Connect Books is a global multi-channel books business with a strong competitive position across the UK and Europe. It is comprised of six distinct brands.

In the coming months, AURELIUS operational task force experts will support Connect Books management in executing a carve-out from Connect Group, ensuring minimal distraction from the company’s day-to-day business. Following acquisition, AURELIUS will also work with the team to implement its planned growth strategy across its full brand range, with a focus on expanding the business’ international footprint, service offering, marketing capabilities and e-commerce platform.

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