In the context of the Covid-19 pandemic and to address its consequences, L’Oréal announced L’Oréal for the future, an unprecedented social and environmental solidarity programme which will address the following priorities:
- supporting organisations that support highly vulnerable women, the first victims of the social and economic crisis generated by the pandemic, with the creation of a €50 million charitable endowment fund;
- contributing to the regeneration of damaged natural ecosystems and efforts to prevent climate change, with €100 million dedicated to environmental impact investing.
To directly help struggling women, L’Oréal is creating a €50 million charitable endowment fund to support field organizations and local charities in their efforts to fight poverty, help women achieve social and professional integration, provide emergency assistance to refugee and disabled women, prevent violence against women, and support victims. The Group also released its new sustainability program for 2030 in late June, which will complete the L’Oréal for the future plan and ensure that all of L’Oréal’s activities are respectful of the planetary boundaries.
Olivier Binder an expert partner in the field of philanthropic foundations and trusts at Herald Avocats, advised L’Oreal.