LinkedIn is one of the most powerful websites for lawyers. Not only does the site set you up with plenty of business professionals who may need your services, but LinkedIn is also seen as a key lead generator by 76% of law firms. Still, you’ll need an incredible profile to stand out.
How Lawyers Can Start Building Their Brand On LinkedIn
You can build your brand quickly by utilising a top digital marketing agency for lawyers. Or, you can use the following digital marketing tips that will help you achieve more profile visitors.
Start With A Professional Profile Picture
On social media, your personality matters, but your Linkedin clients are more concerned with your professionalism. They don’t care that you’ve been on vacation or where you went last night. Your LinkedIn profile should always emphasise business connections and opportunities.
With that said, your profile picture and header image should set the tone for your target audience. Ideally, you should use a minimally edited photo of yourself in professional attire.
Write The Best Headline And Summary
After your profile photo, your headline and summary are the most important parts of your profile. When a potential client searches your name, LinkedIn defaults to showing your tagline and job details. It’s a good idea to include legal industry search terms in your tagline, like “family lawyer.” For your summary, make sure you highlight your passions, values, achievements, and what sets you apart from other lawyers. The first 200 words will be visible before the “see more” prompt.
Only List Your Current Relevant Experience
Social media works off of keywords and relevant hashtags to attract potential customers. It can even match you with clients who’ve searched for services like yours in the past. That’s why law firms use social media to curate an audience, establish a sense of trust, and increase viability.However, no one is going to find you if you aren’t showcasing career highlights that aren’t directly tied to your current practice, so make sure your professional history reflects your goals.
Write Meaningful Experience Descriptions
Like a resume, your experience section on LinkedIn is supposed to give employers (and clients) a summary of your professional background. Don’t leave your descriptions empty, as you can write in keywords, skills, and job duties that will help the algorithm and your clients find you. A word of advice: don’t copy and paste descriptions or add complicated legal jargon. You’ll want to use this space to show how you’ve grown professionally in a language that makes sense.
Import Contacts And Connect With Lawyers
LinkedIn allows its users to import professional contacts directly from their phone's contact list or synced email addresses. It’s a good idea to add at least 500 people to your profile, as it shows you’re creditable. If you need to add more contacts, use the search function to find more clients.
You should also link up with lawyers in your area and scan their 1st connections. It’s likely these lawyers have added people who are interested in their services, so they may inquire about yours. Connect with law school alums, hiring managers, and colleagues to build your network.
Join Law-Based Groups And Bar Associations
LinkedIn Groups can put you in front of people who need your services or want answers to legal questions. Search for groups that specifically connect lawyers with other legal professionals, like e-LEGAL, and look for networking groups, like Leadership for Lawyers or Law Jobs Network.
You should also focus on groups that discuss topics around your speciality and bar association. For example, if you’re a bankruptcy lawyer, look up the Bankruptcy Law Group. You can use these groups and others like these to speak to clients who need advice or legal counsel.
Publish Blog Posts And Content On Your Profile
Content marketing is one of the best ways to promote your business and set yourself up as an expert in your field. Not only that, but blogs, podcasts, webinars, and other pieces of content help you rank higher on search engines because they’re an integral part of SEO marketing.
However, you can’t just write some content and call it a day; you have to provide value to your readers and listeners. If you’re not confident in your copywriting or video editing skills, you can hire an SEO professional. They’ll help you find more opportunities, both on and off LinkedIn.
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