Latham & Watkins LLP provided legal counsel to ShopMy, a leading platform revolutionising creator marketing, in securing US$77.5 million in a Series B funding round. The funding was spearheaded by prominent investors Bessemer Venture Partners and Bain Capital Ventures, with additional contributions from Menlo Ventures, Inspired Capital, and AlleyCorp.
The Series B round saw the participation of top-tier industry figures, including Jeremy Levine of Bessemer Venture Partners, Scott Friend of Bain Capital Ventures, and Amy Wu of Menlo Ventures. Other strategic investors such as Geoff Donaker, former COO of Yelp, and Eric Chan, Chief Brand Officer of Gap, also participated, further strengthening the platform's credibility in the creator-driven commerce sector.
ShopMy is transforming creator marketing by equipping brands with powerful tools to collaborate with creators and track success using measurable metrics, rather than relying on traditional impression-based methods. This approach has led to impressive outcomes, with brands generating over $352 million in sales through the platform and achieving an average 5X return on investment.
Harry Rein, CEO and Co-Founder of ShopMy, commented:
“By combining the authenticity of creator content with the precision of performance marketing, we're empowering brands to transform creator partnerships into a scalable performance engine. This funding allows us to continue empowering brands to unlock the full potential of creator-driven commerce.”
The Series B funding will support ShopMy’s continued growth and development, reinforcing its position as a leader in creator-driven commerce. The platform has rapidly gained attention from both investors and industry leaders, positioning itself as a key player in the future of marketing.
Latham & Watkins LLP, with a dedicated Emerging Companies & Growth deal team led by New York partner Eli Curi, acted as legal counsel during this transaction. The team was also supported by associates Andres Medina-Jordan, Lauren Lockett, and Taleah Tyrell, assisting ShopMy in navigating this critical funding milestone.
ShopMy’s innovative approach, combined with its strategic investments and backing from major players, is setting the stage for continued success and further growth in the creator-driven commerce space.
ShopMy is a platform that transforms creator marketing into a performance-driven channel for brands. By allowing brands to work with creators based on quantifiable success metrics, it aims to optimize the ROI of creator partnerships. ShopMy provides tools that enable brands to track the effectiveness of their collaborations, driving meaningful outcomes. With a focus on measurable results, the platform has already helped brands generate over $352 million in sales and achieve an average return on investment of 5X. It positions itself as a leader in creator-driven commerce, backed by top investors and a growing network of industry leaders.
Latham & Watkins LLP is a leading global law firm known for its expertise in corporate, litigation, and transactional law. With over 2,000 attorneys in 14 countries, the firm advises clients across a wide range of industries, including technology, healthcare, finance, and energy. Founded in 1934, Latham & Watkins is renowned for its work with emerging companies, offering legal solutions for startups and growth-stage businesses. The firm’s Emerging Companies & Growth team helps navigate complex legal matters related to business formation, financing, and scaling, making it a trusted partner for innovative companies worldwide.