Meghan Markle’s 'As Ever' Logo Features Special Tribute to Prince Harry.

Meghan Markle has designed her latest venture, "As Ever," with a subtle yet heartfelt tribute to her husband, Prince Harry, and their life together.

The Duchess of Sussex, 43, debuted the logo for her lifestyle brand on February 18, 2025, along with a rebranding video explaining the switch from her initial company name, American Riviera Orchard.

Her announcement also featured a new website showcasing the logo, which includes personal elements reflecting her relationship with the Duke.

The emblem features a palm tree, symbolizing the couple’s California home, alongside two hummingbirds, a bird Prince Harry has previously mentioned as holding deep meaning for him.

An insider revealed, “The distinct shape enclosing the birds and tree was intentionally designed to create a unique and personal emblem.”

Hummingbirds have a significant place in Harry's life, as he explained in his 2023 memoir Spare. He recounted an emotional moment when a hummingbird appeared in the family home shortly after Queen Elizabeth’s passing.

In some cultures, the bird represents spirits, and Harry reflected on its symbolism as a sign from his late grandmother.

The palm tree is also a nod to the couple’s home, with Meghan recalling a touching moment in a 2022 interview where Prince Harry called the two connected trees on their property a symbol of their bond.

As Meghan shared in the interview, “One of the first things my husband saw when we walked around the house was those two palm trees. See how they’re connected at the bottom? He goes, ‘My love, it’s us.’”

However, as soon as the logo debuted, sharp-eyed observers noted similarities between "As Ever’s" design and the coat of arms of Porreres, a village in Mallorca.

The emblem in question features a palm tree flanked by two birds, raising questions about whether the design was inspired by the Spanish village’s heraldry. An insider confirmed that global trademark searches were conducted as part of the design process to ensure originality.

Meghan’s journey with "As Ever" started in 2024, when she launched her brand under the name American Riviera Orchard, sending out branded jams to friends and giving a preview of the vision behind her lifestyle company.

The name change to "As Ever" was strategic, reflecting the evolution of her brand and her relationship with Netflix, which not only collaborates with her on her upcoming show With Love, Meghan, but also partners with her on her business venture.

In the rebranding video, Meghan shared the thought process behind the name change. "As Ever essentially means 'as it’s always been,'" she explained. "If you’ve followed me since 2014 with The Tig, you know I’ve always loved cooking and crafting and gardening — this is what I do."

The name change also allows Meghan to expand beyond the limitations of her original name, which had been tied to her Santa Barbara neighborhood and local products.

Meghan Markle’s lifestyle brand marks a pivotal moment in her post-royal life.

Her new venture is a reflection of her desire to focus on personal passions and projects while distancing herself from the constraints of her previous public life. The addition of a heartfelt tribute to her husband in the brand’s logo further cements the deeply personal and family-oriented nature of the endeavor.

A Deeper Look at ‘As Ever’: What’s Behind Meghan Markle’s New Brand

Meghan Markle’s new business venture, “As Ever,” represents not just a rebranding of a previous idea but a deeper commitment to her personal passions.

For years, Meghan has balanced her royal responsibilities with her love for gardening, cooking, and crafting. Her former blog The Tig, launched in 2014, showcased her personal touch with food, lifestyle, and beauty tips, earning a dedicated following.

While The Tig ended when Meghan became more publicly involved with Prince Harry, As Ever feels like a return to those roots.

The name change from American Riviera Orchard to "As Ever" also reflects Meghan's growing brand partnerships and her desire to move beyond local products and into a broader lifestyle range.

The collaboration with Netflix on her lifestyle show With Love, Meghan, which will premiere in March 2025, marks a significant step in her career as she moves away from the royal spotlight to create a legacy centered around her own interests and values.

The meaning behind the logo's symbols, such as the palm tree and hummingbirds, adds layers of personal history to the brand.

By weaving elements of her family life and her husband’s emotional connection to the hummingbird, Meghan is ensuring that her brand isn’t just about products, but about telling her story.

With the rebranding now in full swing, it’s clear that Meghan is building something that reflects her past, her present, and the future she and Prince Harry are creating together away from the royal family’s scrutiny.

The "As Ever" brand promises to offer more than just lifestyle items — it represents Meghan Markle’s journey to embrace her passions fully, while honoring the connection she shares with Prince Harry.

In an era where personal branding is key, Meghan’s new venture is a testament to her growth, resilience, and dedication to creating a lasting legacy that reflects who she truly is.