Pete Davidson, 31, the American comedian, actor, and writer, has embraced a fresh look for his role in Reformation’s Valentine’s Day campaign. Once known for his nearly 200 tattoos, Davidson began the removal process in 2020, realizing that covering up his tattoos for performances was becoming increasingly time-consuming.
In this new campaign, Davidson proudly presents his tattoo-free physique, an image that has emerged after his decision to distance himself from his previous ink. In the campaign, Davidson takes on the role of the "official boyfriend," sporting a comfy sweatshirt emblazoned with the title. The campaign includes a video directed by Matthew Frost, where Davidson humorously shares his thoughts on what it means to be a good boyfriend.
Davidson humorously reflects on what makes someone reliable and supportive, listing off small yet significant acts, such as being a comforting presence and apologizing when necessary. As Davidson sits outside a dressing room, offering feedback while a stream of women try on outfits, he offers words of wisdom: “Don’t tell her to relax, or try to fix her. Say you’re sorry. Actually most of the time, don’t say anything at all. It’s honest work, and somebody’s gotta do it.”
Davidson has previously opened up about his tattoos, including the tribute to his father, Scott Davidson, a firefighter who perished in the September 11 attacks. Over the years, he has accumulated various tattoos, including depictions of Ruth Bader Ginsburg, Hillary Clinton, and even his ex, Kim Kardashian.
However, in recent months, Davidson has been removing his tattoos, revealing his desire to start fresh. On The Tonight Show, he explained the tattoo removal process: "They're almost gone. It's horrible, it's worse than getting a tattoo. They gotta burn off a layer of your skin, and then it has to heal for six to eight weeks and you can't get in the sunlight."
Known for his relationships with stars like Ariana Grande and Kim Kardashian, Davidson is also taking a step back from the celebrity spotlight, sharing that he feels oversaturated with fame. Reflecting on his experience, he said, "It’s over," quoting The Sopranos character Tony Soprano, and describing his sense of detachment from the glitz and glamour of show business.
This Valentine’s Day campaign highlights a new chapter for Davidson, showcasing a different side of him—tattoo-free, serious about relationships, and ready for personal growth.
Pete Davidson and Kim Kardashian (@kimkardashian Instagram)
Pete Davidson is a well-known comedian, actor, and writer, most famous for his role as a cast member on Saturday Night Live (SNL). Born on November 16, 1993, in Staten Island, New York, Pete grew up in a working-class family and attended Xaverian High School in Brooklyn before eventually studying at St. Joseph's College in New York. He later dropped out to pursue a career in comedy.
Early Life & Family:
Pete's father, Scott Davidson, was a firefighter who tragically lost his life in the September 11 attacks. Pete was only 7 years old at the time of his father's death, and this event profoundly impacted him throughout his life. His mother, Amy Waters Davidson, is a school nurse. Pete has one sister, Casey Davidson, who is known to be more private and has stayed out of the public eye.
Health Issues:
Pete Davidson has been very open about his struggles with mental health. He has publicly discussed his diagnosis of Borderline Personality Disorder (BPD) and his battle with depression. Pete has also been very candid about his history of substance abuse, which he has worked to overcome. Davidson has faced a lot of public scrutiny due to his personal life, including his high-profile relationships, but he continues to advocate for mental health awareness.
Pete Davidson was diagnosed with Crohn's disease when he was 17 years old, a chronic inflammatory bowel disease that can cause a range of symptoms including abdominal pain, diarrhea, fatigue, and weight loss. Over the years, Davidson has been open about his struggle with the condition, sharing how it has impacted his life and career.
Despite trying a variety of medications to manage the disease, Davidson has said that smoking marijuana was one of the few things that helped him cope with his symptoms. In an interview, he explained, “Weed would be the only thing that would help me eat.” The use of marijuana helped settle his stomach enough to eat and perform on "Saturday Night Live," offering him some relief from the discomfort caused by Crohn’s disease.
