Pop superstar Lady Gaga is facing a trademark infringement lawsuit over her latest album, Mayhem. Surfboard brand Lost International has accused the singer of illegally using a nearly identical logo design to its own copyrighted branding, which it has been using for over a decade.
The lawsuit claims that Gaga—whose real name is Stefani Germanotta—was contacted about the alleged similarity before the album’s release but proceeded with the design anyway. Now, Lost International is demanding financial damages and an immediate ban on her use of the logo.
Lady Gaga's Clothing v Lost's Clothing
According to court documents, Lost International has owned the copyright to its Mayhem logo since 2015. The company, well-known for its surf-inspired apparel, says that Gaga’s album artwork and promotional materials closely resemble its existing branding.
The lawsuit argues that the visual similarities could mislead consumers, potentially impacting Lost International’s sales and brand identity. TMZ first reported the case, stating that Lost International is pursuing legal action to protect its trademark and prevent further use by Gaga’s team.
Despite the legal controversy, Mayhem, released on March 7, 2025, has been a massive commercial success. The album debuted at No. 1 on the Billboard 200 and topped the charts in 21 countries.
The project features the hit singles "Disease" and "Abracadabra," along with her Grammy-winning collaboration with Bruno Mars, "Die With A Smile." Fans and critics have praised Mayhem as a return to Gaga’s signature dance-pop sound, with outlets like Variety and The Guardian highlighting its high-energy production and compelling songwriting.
In its lawsuit, Lost International is seeking damages, including any profits Gaga has made from the allegedly copied logo. The company also wants a legal order preventing her from using it in the future.
Legal experts note that trademark disputes in the entertainment industry often lead to either financial settlements or forced design changes. If Lost International’s claim holds up in court, Gaga may be required to alter her branding or pay a settlement fee to resolve the dispute.
While some fans believe the lawsuit is a publicity stunt, others argue that corporate brands deserve legal protection from high-profile celebrity influence. Regardless of the outcome, Mayhem continues to dominate the charts, and Gaga is moving forward with her upcoming tour.
The singer is set to headline two nights at Coachella 2025, where she will perform tracks from Mayhem in front of a global audience. As the legal battle heats up, fans are watching closely to see how this intellectual property dispute plays out.
As Lost International pushes forward with its copyright and trademark lawsuit, the case raises questions about intellectual property rights in music marketing.
If the court rules in favor of the surfboard brand, Gaga could be forced to modify her album design, similar to past celebrity legal battles over branding disputes. However, if she wins, the lawsuit could boost album sales even further by keeping Mayhem in the headlines.
Stay tuned for updates on this high-profile celebrity lawsuit. Do you think Lost International has a case against Lady Gaga? Join the conversation in the comments!
