Mielle Organics, a well-known hair care brand popular among consumers seeking natural ingredients and scalp-friendly formulas, is facing a new legal challenge.
A class action lawsuit filed in a California federal court alleges the company misrepresented its products by marketing them as “natural” and “Made in the USA,” despite reportedly using synthetic components and foreign-sourced ingredients.
The suit, filed on February 21 by California resident Sharon Allen, accuses Mielle Organics of violating multiple consumer protection laws by promoting products with unverified health claims and misleading labels. Allen is represented by Kazerouni Law Group APC, a firm known for its consumer rights litigation.
According to the complaint, Mielle Organics’ hair care line — including its best-selling Rosemary Mint Scalp & Hair Strengthening Oil — is advertised as a natural, American-made solution for hair growth and scalp health.
Ms. Sharon Allen contends the products contain synthetic additives and globally sourced ingredients such as tea tree oil and coconut oil, contradicting the brand’s marketing.
The lawsuit also argues that the company’s promises of benefits like dandruff relief and hair growth are not backed by any clinical or scientific studies. Because the products are being promoted for treating or preventing specific conditions, the complaint suggests they should fall under FDA drug approval requirements, which the company has not met.
Allen asserts that consumers are often willing to pay more for hair care labeled as natural and domestically produced, assuming these qualities reflect higher standards and support for American businesses. The suit claims Mielle Organics took advantage of this perception, charging premium prices for products that do not meet those expectations.
“Mielle’s branding gives the impression of authenticity and purity, which is not supported by the actual product composition,” the lawsuit states.
The proposed class action seeks to represent all California consumers who purchased Mielle Organics products labeled as “natural” or “Made in the USA” within the last four years. Allen is seeking:
Monetary damages
Restitution
An injunction barring Mielle Organics from continuing its current marketing practices
The case has not yet been certified as a class action and remains in its early stages.
This is not the first time the company has come under legal scrutiny. In 2024, Mielle Organics and its parent company, Procter & Gamble, faced similar lawsuits from consumers who alleged that certain rosemary mint products caused hair damage, scalp irritation, and in some cases, hair loss.
Those earlier complaints also raised questions about whether the brand adequately tested its formulas before putting them on the market. The current lawsuit builds on that narrative, focusing on alleged misrepresentation rather than physical harm.
Kazerouni Law Group, APC, is a distinguished consumer protection law firm with over 15 years of experience advocating for clients nationwide. Founded in 2007, the firm has secured more than $1 billion in settlements for consumers, addressing issues such as debt collection harassment, consumer telephone protection, credit rights violations, class actions, lemon law cases, and personal injury claims. Led by partners Abbas Kazerounian, Esq., and Mike Kazerouni, Esq., the firm's dedicated team is committed to safeguarding consumer rights and pursuing justice against powerful corporations.
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