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Digital marketing has become the fastest-growing field in all of marketing and an essential avenue for law firms to attract new sales leads – though some have taken to the digital space more effectively than others. Here, Sam Borrett presents data to show which of the UK’s law firms is performing best in this field as of 2021 and how smaller firms should follow their example.
Eco-friendly, sustainable, biodegradable, carbon-free, better for the planet, fair trade: these are claims that are multiplying in the marketing messaging of companies from all industries.
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