Each year the Law Firm Marketing Club conducts research among existing and prospective clients of law firms around the country, to help partners understand what’s important to clients when engaging with a firm. This article, by Clare Fanner, CEO of Law Firm Marketing Club, focuses on what those clients and prospects expect when choosing a firm […]
Even if you have a solid network already, you can’t build an entire marketing strategy on word-of-mouth alone. As a new law firm, you must diversify your strategy to give yourself the best chance of success. Here are some steps to get you started. 1. Find a trustworthy name for your firm When choosing a […]
As the legal sector and the technologies it relies on continue to evolve of their own accord, law firms can tap into these trends to grow their business.
So, if you want to take your legal marketing to the next level, you need to invest in reliable legal marketing software. However, with thousands of marketing solutions available, choosing the right platform for your law firm can be daunting. With that said, we listed some key factors you need to consider to find the right […]
Create a website Like any other business, you're going to need a law firm website to promote your law office online. It's the starting point for many companies, especially if you're new to the game. Without an online presence, it will be difficult for potential clients to get in touch with your law office or […]
It is this specialisation that makes you understand the dynamism in the field. You sharpen your knowledge even more with time, thus being better-positioned to give clients the best legal services. The benefits go beyond this. It Differentiates Your Firm Many top lawyers are practising in the field and making tremendous achievements in serving clients. […]
You can compare the reviews of thousands of restaurants and the star rating of products on Amazon– yet there’s no standard way to compare the services of all UK law firms. Here, Bernadette Bennett, head of legal at Moneypenny shares why reviews are so valuable and how firms must avoid putting the cart before the […]
Marketing your law firm can be confusing and daunting, especially if you do not have any marketing experience and your legal business has not carried out much legal marketing in the past.
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