Personal branding is an essential component of a modern solicitor's marketing strategy. Even a small amount of media engagement can reap huge benefits for a law firm or individual lawyer.
However it specialises, advertising a law firm is very different from most marketing exercises. Here, we present some beginner tips on what areas to focus on as you seek to reach your customers.
The current crisis is having a significant impact on everyone from businesses to those of us who work in the legal sector, while it may seem that now is a time to batten down the business hatches, marketing can play a vital role in ensuring your law firm works it's way through the outbreak in […]
Every marketer worth their salt knows that to compete for customer affection and attention, they must produce engaging content that’s SEO-ready and speaks to customers from their perspective.
Every business or office always aims for higher sales and profits each year. Attorneys are no different. Because they offer professional services, they need to double time more with their efforts to reach clients. After all, they have expenses to pay for, as well. With rising competition through more lawyers coming into the profession, lawyers need to stay competitive.
It’s an effort fuelled by the desire to show off expertise and build distinctive reputations in the market. But competing for clients’ diminishing attention spans is every other law firm trying to do exactly the same thing. To take one current example, search for ‘Brexit legal impact’ and you’ll be faced with over 35 million […]
As Pro Bono Week gets underway, new Bar Council figures reveal that a record high of one in every four barristers practising in England and Wales undertook pro bono work in 2018.
Online organic and paid visibility is crucial if you want to acquire new customers. PPC in the legal industry is fiercely competitive, which means most law firms face a high cost per click on the search terms they want to appear for.
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