The legal services market has never been more competitive, and the proliferation of new technology is overhauling the very essence of how law firms deliver value and importantly, how clients buy legal services.
Demonstrating a commitment to CSR is now an integral part of legal life. Social impact is often generated by law firms funding charitable projects, launching a foundation, organising volunteering projects and introducing sustainability initiatives.
With reports of 40% of adults using it at least once per day, Managing Director of Marketing Lawyers explains how this trend is about to hit law firms. “Voice search is ready to change how law firms market themselves online, because it’s already changed the way consumers and businesses search for information. Global Web Index […]
Law firms today are dealing with several different pressure points. As we’ve entered the client-empowered era, firms are facing more demands from their clients including increased transparency, and more value from services.
Mention ‘marketing’ to a managing partner and you’ll get one of two responses: “I’m convinced it’s a powerful driving force behind achieving our firm’s goals faster” or “what, you mean the people that write our blogs, run our social media and spend a small fortune on new technologies?”
On Wednesday 16 and Thursday 17 October 2019, barristers and solicitors from across the country will take part in Breast Cancer Care’s annual charity cycle race Tour de Law, attempting to raise as much as possible for the charity’s important work, and there is still time to sign up and take part.
Law firms miss 15% of all calls – a figure that often doubles during the summer months as departments are under-resourced while staff are on leave – according to research from Moneypenny.
BD was always seen as unnecessary for a top-tier firm with a reputation that speaks for itself. Undoubtedly, we have moved on from this as most international law firms now have well-resourced and competent BD & Marketing functions.
In the years since the last global economic recession, legal departments have become increasingly commercially minded. To date, this increased commercial focus has been primarily defensive.
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