Lawyer Monthly Magazine - September 2021 Edition

where Should I Spend My Legal Marketing Budget? Once you have decided how much you would like to spend on your legal marketing budget, the next question is: Where should you spend it? There are so many marketing channels that it can get a little confusing, especially if your expertise is not in advertising. When you are getting started with promoting your law firm you will be confronted with numerous strategies that you can employ to try and attract new clients, such as digital marketing, print marketing, SEO, blogs, or even old-fashioned billboard advertisements. However, there are two crucial elements that you have to consider as you develop your law firm’s marketing plan so you do not waste your time, your energy and – most importantly – your budget. The first point to remember is that you must always market for your customers and potential clients, and the second point is that you need to create a clear and concise plan which is tailored to your business.