Lawyer Monthly - January 2022 Edition

1. Sort Your Website and SEO Your law firm’s website is still one of the most important, and often overlooked, components of your legal marketing. With over 96% of clients using search engines to either seek out legal advice, it is vital to ensure that your website is offering a positive experience and value for your visitors. If you can get your target audience onto your website and provide them with the information they are looking for, you will win more clients. Ways to accomplish this can include: For many lawyers and law firms, marketing can still seem daunting and a task that feels more like experimentation than a strategy. Worse still, the past two years have shaken the legal landscape for everyone involved. How can you ensure that your law firm is still attracting customers during this tumultuous time? While marketing spends may still sit below pre-pandemic levels as we come to the end of 2021, now may be the time to re-focus your marketing strategies to optimise your lead generation and new customer intake. Below, we have laid out two core strategies for your legal marketing that, if implemented correctly, will help you to gain qualified leads and attract new customers in 2022. We are very visual creatures. We eat with our eyes, and the online space is no different. If your website and branding are on point, then visitors will be more likely to stick around and even engage with you. If your website looks like it was made in 1994 and is in need of a makeover, get one done this year! Making your website look good Put simply, make sure your website visitors can easily find their way to the information they are looking for. Most people will only look at one or two pages when they visit, so you have to make sure those pages easy to find. Ensuring clear and easy site navigation 36 WWW.LAWYER-MONTHLY.COM | JAN 2022