Lawyer Monthly - January 2022 Edition

39 Social media takes time and effort, particularly the largely visual ones such as Instagram and TikTok, so pick one channel to start with and put some effort into learning how it works. Dip your toe in the organic and paid side of it. If you find you are enjoying it and you see potential in other channels, then go ahead, but make sure your resources will cover it. The rise of TikTok has seen bigger businesses employ creators whose sole job is to make TikTok videos to promote the company. If you can do that and you work in an area of law where your clients form part of the audience, then it is an excellent opportunity for your law firm to reach new customers. If not, then it is probably not worth getting an account on that platform. Do not bite off more than you can chew Try to avoid being sucked into prioritising page views and ‘likes’ over engagement. Many people seem to want their page to hit 10,000 followers and pay little attention to how many people are actually engaging with their posts and who they are. If you are a local law firm and you have got a Reel that has been viewed 24,000 times, that is great, but if those viewers are on the other side of the world and never going to use your law firm then what is the point? Create the content that appeals to your audience in the areas where they are. You will find more potential clients using this method than creating content for a mass audience that is not made up of your customers. Prioritise targeted engagement over numbers JAN 2022 | WWW.LAWYER-MONTHLY.COM Again, do not try to bite off more than you can chew. Either of the above avenues, if pursued correctly, will ensure that you generate more leads in 2022 and form a solid launch pad for your legal marketing to grow. It is up to you to determine which makes the best fit for your needs. Take Time and Plan