Villeroy & Boch Moves into Egypt Villeroy & Boch have successfully established its manufacturing presence in Egypt through a strategic partnership with Keramika Magenta, a prominent player in the local ceramics industry. Villeroy & Boch is an international ceramics manufacturer producing high quality products since 1748. They are one of Europe’s largest manufacturers of bathroom products. Both Keramika Magenta and Villeroy & Boch will benefit from this partnership as they can expand within Egypt and further. Amr & Partners Law Firm represented Keramika Magenta led by Habiba Amr and Essam Magdy as they navigated the negotiation process. www.amr.law We are a Cairo-based firm, established in the heart of Cairo in 2016 serving selected group of clients operating in egypt and the region. We offer our clients a fully-integrated legal service, combin-ing expertise and personal attention. Our rm continuously strives to accommodate changes in the market and to support the enhancement of investment in today’s chal-lenging environment. At amr & partners, we provide fully inte-grated advice that is speci c to each client’s industry in order to help him achieve his strategic ambitions. For that end, our team composes of member with both common law and civil law educational background, which help creating a unique combination in order to accommodate every client’s need. ABOUT THE DEAL ABOUT AMR & PARTNERS LAW FIRM 68 LAWYER MONTHLY JUNE 2024
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