McDonald’s recently lost an EU trademark fight which for now, ends a longrunning legal dispute between Irish chain Supermac’s and global fast food giant McDonald’s. Supermac’s, a small Irish takeaway chain, emerged victorious in a legal battle against McDonald’s regarding the Big Mac trademark. This success now allows Supermac’s to expand its presence by opening outlets throughout Europe. The ruling also means McDonald’s has lost the right to use the name “Big Mac” in the EU in relation to chicken burgers. A robust trademark acts as a representation of reliability, excellence, and substantial worth for a brand. Remaining watchful against possible trademark violations is crucial for any company aiming for sustained prosperity and expansion. Explore the profound influence that a robustly safeguarded trademark can have on the triumph of your business, both domestically and globally. SPECIAL FEATURE 19 Top 5 Trademark Disputes of All Time Lessons Learned from the Top 5 Cases of Trademark Infringement
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